Your target is on the map.
We know where your best customers live, what environment defines them, and where to find more like them. Your campaigns shouldn't be any less precise than your product.
Your CRM enriched with income, habitat, and surroundings for each customer
The territorial profile of your best customer, and where to find more like them
Prioritized acquisition zones for your campaigns
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The problem
How we solve it
El problema y cómo lo solucionamos
You segment using basic sociodemographic variables (age, gender, declared income) that don't explain actual purchasing behavior.
We enrich your CRM with micro-territorial variables for each customer: income, neighborhood type, mobility, nearby retail offering.
You can't do precise geographic targeting because you don't have sufficiently granular data.
We build the territorial profile of your best customer: what kind of area they live in and which indicators define them.
Your statistical twins (people outside your database who resemble your best customers) are invisible because you don't know where to look for them.
We identify all areas across the territory with that same profile. Those are your priority acquisition zones.
What you receive
Enriched CRM ready to activate in campaigns
Ready to activate in campaigns
Territorial profile of your best customer
Of your best customer
Priority acquisition zones map
Methodology, parameters, and model validation, in a public-delivery format.
How it works
01
Tell us your case
Two minutes with the form. No prior calls or commitment.
02
First assessment within
48 h
We tell you whether we can help, how, and with what approach.
03
30-minute call
If it's a fit, we dive deep into your case and scope the proposal.
We work with marketing teams, CRM teams, and media agencies.
FAQ
What internal data do I need to provide?
A customer base with a postal address (or, at minimum, a postal code) and the business variables you want to explain: purchases, tenure, channel, product. The territorial enrichment is done from the address.
Is the enrichment GDPR-compliant?
The variables we add are aggregates of the surroundings (average area income, neighborhood type, commercial offering), not personal data about third parties. For the enrichment, we don't need you to hand over any personal data or any data subject to GDPR.
What do I receive at the end of the project?
Depending on the case: actionable segments with their associated strategy, a documented prediction model with the customer table and its associated score, or your CRM enriched with territorial variables, ready to activate in campaigns. Always an actionable deliverable, not a data report.
Do you know which areas have the most people like your best customers?
We can answer it with data. No-commitment first assessment.