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Case studies, methodology and trends in geoanalytics, customer intelligence and mobility simulation, written by the unica360 team
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The analysis of pedestrian traffic usually begins with an apparently simple question: how many people pass by this point? That question starts from a conceptual limitation. It measures a specific phenomenon without first understanding the system that generates it. Human beings deciding to take routes from one location to another for a purpose. [...]
Estimating and simulating vehicle traffic by road segment provides key information for a wide variety of analytical projects. From the demand for service stations and ...
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