Customer segmentation is the foundation of customer intelligence, and essential for a good marketing strategy. In this text, I will update and expand on what was previously published about tactical segmentation and the segmentation dimensions.
behavioural segmentation
Segmentación de clientes (III), las dimensiones de cliente
¿Cuáles son las mejores variables para segmentar clientes? glups, la pregunta… que solo se puede responder con un evasivo e insatisfactorio «depende».